Say It with Video
Video is the best way to educate and inform your audience. Create videos that tell what your product is about, and how it is to be used.
Engage with your target audiences
Your audience is constantly looking out for solutions on YouTube. Create content that provides these solutions, reach out to them, and engage with them.
Build a community
Create content that is both consistent and value for time. Good content equals good engagement, and good engagement is the process of community building.