Social Media is a critical point for shoppers in the B2B and B2C space. You need to have a plan that meets your purpose and helps you get more business.
Do what the data says. It is constantly telling you what is working and what is not. Make the required change. Test, measure, and refine on the go.
Define a detailed audience persona. Once you are clear on who you want to reach, we get working on creating multiple audience sets.
onsumers today want to buy brands they recognize. Social Media is a great way to position your brand where conversations are taking place.
Is your current social media marketing getting you low returns? What matters the most to you, getting likes or getting business? How about optimizing your Social Media Marketing with us and making social media work for your brand.
Every platform is known for its strength. Create platform-centric content and win over your audience. Right links and call to action can lead them to your website.
Put a well-defined social media marketing plan to play and see how things work out. With social media marketing, you generate, nurture, and convert leads.
The process of turning potential customers into paying customers begins with following up with the warm leads and retargeting them. With warm leads, you are this close to making a sale.
Care is the most undervalued after-sale-cycle aspect of many businesses. Care is a long bonding material you add at the end of the chain to create the loyalty cycle. Stay connected.
Monitor social conversations around topics sensitive to the brand. It helps you understand what’s important to your audience and identify trends your target audience is following.
Listen not only to your audience, but also to your competition’s audience. You will find opportunities to show up in disguise.
Customers mention you in their conversations. They are looking for solutions or sharing their experience with the brand. Listen and engage.
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Well, it is subjective to the nature of your business. Being present on all the social media platforms is good only if you actively manage them.
On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter, Instagram and Pinterest can be more frequent. For top of the mind recall regular stories on Instagram, Facebook, and Snapchat can do good.
Finally, use information from steps 4 and 5 to calculate the ROI per social media channel. ROI = (Benefits – Costs) x 100 / Costs
Different social media platforms have different dynamics. Create a platform-centric content to attain the desired results.
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