Setup Goals
Breakdown the objectives into goals and tie these goals to KPIs. Map out the content and media strategy with the goals in mind
Work on the Communication
It is the message that is important. With the right message, you maintain interest, educate your audience, build trust, and make a mild-sales pitch.
Choose the right format
Create a message with the format in mind. Facebook offers an amazing range of formats and tools that make your communication effective.